THE SIGNAL

CLIENT: Focus Features

ROLE: Copywriting, Scriptwriting, Concepts

The campaign leading up to the release of The Signal seemed like an experiment in how mysterious we could be. Throughout the campaign we used Vine, Snapchat and Instagram to release cryptic teaser videos, including several that were created with actors from the film.

One of the final phases of the campaign centered around an online "interrogation" that had a preprogrammed chatbot I wrote the script for. The chatbot also had a feature that allowed our team to jump in and begin chatting with users at any time. This lead to fairly abstract conversations, as we were only able to hint at a film that was essentially about extraterrestrials, computer hacking and teen romance.

Visit the Vine Account

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SCREENRANT
MOVIE VIRAL
MOVIE VIRAL