MAX STEEL

CLIENT: Mattel

ROLE: Copywriting, Concepting

First of all: I swear these spots were in English when I sent them off.

Working with an ACD and a Director, I helped create this suite of broadcast spots for Mattel and their Spring line of Max Steel action figures.

We channelled the flair of our favorite action films and jammed that into 15 to 30 seconds.

My role ranged from concepting the overall stylistic elements of each spot, to writing the script, as well as searching for the perfect moments in supplemental content to include.