LEGO DIMENSIONS

CLIENT: WB Interactive Entertainment

ROLE: Copywriting, Concepts and Ideation, Creative Direction Assistance

LEGO Dimensions is LEGO's first foray into the toys-to-life gaming genre. With the game, WBIE and LEGO have brought together a diverse array of IPs like the DC Universe, Dr. Who, LEGO Movie, Scooby-Doo and The Simpsons.

As the agency handling the social component of this product we created an extensive social strategy that included event activations scheduled around major dates (E3, Comic-Con, Gamescon) along with ongoing social content.