JOHN ESTIOKO
ARBY'S PITCH
CLIENT: Arby's
ROLE: Narrative, Concept
A pitch for Arby's needed an "out of this world" concept for a social content series. Using animals, sci-fi elements and anthropomorphism to sell food seemed like a solid approach.
A pitch for Arby's needed an "out of this world" concept for a social content series. Using animals, sci-fi elements and anthropomorphism to sell food seemed like a solid approach.